NEW BOOK · COMING [MONTH YEAR]
FROM THE CREATOR OF BTFA
Boss
Brain
The Neuroscience of Why Change Fails and What Actually Works
BY D. R. BOVIS · CREATOR OF BTFA™ · MSc APPLIED NEUROSCIENCE
Behaviour is the outcome.
The brain is the system.
WHAT THE BOOK IS ABOUT
Change fails in the brain before it fails in the plan.
Organisations invest in strategy, process and tools, then wonder why behaviour doesn't follow. Boss Brain explains the human system underneath, and what leaders can do about it.
01
People
Why people don't resist change, they resist threat, and what a leader's behaviour signals to the brains around them.
02
Decisions
How beliefs shape what we predict, notice and decide, long before the rational case is made.
03
Change
Why well-designed transformations stall after launch, and what the brain is protecting when they do.
04
Performance
How leaders create the conditions in which people think clearly, collaborate and deliver under pressure.
INSIDE THE BOOK
Three parts. One model.
[One-paragraph synopsis from David or the publisher.]
- PART I[Part title][Chapters in this part]
- PART II[Part title][Chapters in this part]
- PART III[Part title][Chapters in this part]
FREE · FIRST CHAPTER
Read the first chapter now
Get chapter one by email today, and a note on release day. No spam; unsubscribe anytime.
ABOUT THE AUTHOR
David Bovis
Creator of BTFA. A time-served precision engineer with 30+ years in WCM and Lean change environments across Europe, former operations director and advisor to regulated professional services firms, with an MSc in Applied Neuroscience.
More about David and Levent →EARLY PRAISE
“[Endorsement]”
“[Endorsement]”
FOR ORGANISATIONS
Boss Brain for leadership teams
Give your leaders a shared language before you change anything else.
01
Bulk copies
Copies for your leadership team or management population, at [bulk pricing].
02
Discussion guide
Questions for each part of the book, for leadership team sessions or book clubs.
03
From reading to doing
Pair the book with a BTFA pilot: 6–10 leaders, five weeks, real work.
AVAILABLE AT LAUNCH
Amazon · [link at launch]Waterstones · [link at launch]Publisher · [link at launch]Audiobook · [link at launch]
Questions
Press and podcasts: cover, author photos and bio are available on request through the contact page.
When is Boss Brain released?
[Release date]. Sign up above and we'll email you on the day, with the first chapter free in the meantime.
Which formats will it be available in?
[Hardback, ebook and audiobook: confirm with the publisher].
Do I need to know BTFA to read it?
[Confirm with David].
Can we order copies for our leadership team?
Yes. Bulk orders come with a discussion guide, and can be paired with a BTFA pilot. Get in touch through the contact page.