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THE NEUROSCIENCE OF CHANGE

Believe. Think. Feel. Act.

BTFA gives leaders and teams a practical, science-based way to understand how people actually work, and how to create the conditions for better decisions, stronger collaboration and sustainable performance.

FOUR CONNECTED ELEMENTS

A simple model. A powerful difference.

When the four develop together, people are more self-aware, self-regulated and better able to collaborate, solve problems and sustain improvement.

B01 · YOUR WIRING

Believe

Beliefs shape predictions.

Our existing neural wiring, assumptions and past experiences influence what we expect, what we notice and what we believe is possible.

FOR LEADERSSurface the beliefs behind resistance before they stall delivery.
T02 · YOUR FIRING

Think

Interpretation drives meaning.

We constantly interpret what is happening, what it means, what matters and what might threaten us, based on our beliefs and context.

FOR LEADERSRecognise the thinking patterns that send decisions off course under pressure.
F03 · YOUR CHEMISTRY

Feel

State changes capability.

Our physiological and neurochemical state affects attention, memory, judgement, empathy, creativity and our ability to solve problems.

FOR LEADERSWork with emotion rather than around it, so people choose the change.
A04 · YOUR BEHAVIOUR

Act

Behaviour creates results.

Our decisions, communication, behaviour and habits shape our relationships, our working environment and the results we achieve.

FOR LEADERSBuild routines that hold when the pressure is on.
WHY IT MATTERS

Your people don't experience your strategy. They experience the conditions you create.

Every decision, conversation and behaviour from leaders sends signals about what matters, what is safe and what gets rewarded.

  1. 01

    Leadership signals

    What leaders say, do and prioritise every day communicates what matters and what is safe.

  2. 02

    Human responses

    These signals influence how people think, feel and behave, individually and as teams.

  3. 03

    Team conditions

    The result is more or less trust, collaboration, critical thinking and discretionary effort.

  4. 04

    Operational outcomes

    Which decides how well your existing systems, tools and strategies deliver.

Better leadership creates the conditions for better results: stronger collaboration, faster problem solving, less resistance and more consistent delivery.

THE SCIENCE

The brain doesn't follow PDCA.

Continuous improvement follows Plan, Do, Check, Act. The brain mostly decides through prediction and emotion, then explains its choice afterwards. BTFA balances the rational process with the human reality.

Grounded in neuroscience

Developed by David Bovis through an MSc in Applied Neuroscience, alongside psychology and philosophy.

Rooted in the Toyota Way

It puts practical form to Respect for People, the principle that makes Lean sustainable.

Proven on the shop floor

Deployed globally at GKN Aerospace and used by CLAAS, thyssenkrupp, Element Six and others.

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The Neuro-Learning White Paper

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Change the conditions. Change what's possible

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